Addison Duling

Honey Birdette’s Big Expansion

Honey Birdette is one of the hottest new female marketed fashion boutiques to come onto the scene in recent years and it has proven to be extremely popular, and not just with its native Australian audience but with consumers and fashion aficionados world-wide. Giving the brand’s rising popularity the CEO of the company, Eloise Monaghan, has launched a intercontinental expansion program which seeks to install stores in both the United Kingdom and all across America.

As regards the United Kingdom, Honey Birdette has publicly stated that it hopes to open upwards of 40 new store fronts there by the tail end of 2018 which is quite a gargantuan task. All of the new United Kingdom store fronts will be brick and mortar boutiques which will utilize Honey Birdette’s unique and sensual aesthetic. It has been announced that some of the areas the company will be expanding into include the Covenant Gardens of London as well as Victoria Gate of Leeds and White City.

After receiving a sales increase of well over 300 percent, the company has also decided to expand into the Americas, particularly North America where it has recently unveiled a new website geared specifically to a western audience. Unlike Honey Birdette’s original site, the North American website comes with a bunch of new built in features and special offers such as much faster deliveries and completely free shipping for any purchase worth more than fifty dollars (prices for most of the fairly upscale and immaculately crafted Honey Birdette bras and brief pieces begin at around £35 to £60).

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