Addison Duling

How Don Ressler and Adam Goldenberg’s Shared Vision of Meeting Fashion Demands Led to the Formation of Fabletics

Just like art, fashion is a form of human expression. When it comes to athletic wear for females, most women find it difficult to choose between affordable and fashionable clothing. As of 2010, fashion demands for women’s athletic wear items went up. Don Ressler and Adam Goldenberg took advantage of this situation and co-founded Fabletics. They had a shared mission of creating a good looking activewear, which was affordable, functional and fashionable.

Solving the Problem

Don Ressler and Goldenberg came up with a unique vision for women’s athletic wear. They chose to focus on the demands of women instead of the market trends. They figured out the greatest challenges that ladies were facing in terms of sportswear items. This discovery was made possible by focus groups and consumer trends that Ressler and Goldenberg initiated.

According to their findings, most ladies complained about ill-fitting, garnish and expensive clothes. The two entrepreneurs also discovered that the quality of sportswear items on the market was abysmal. They concluded that one needed to spend a fortune to acquire an apparel that fits well and is fashionable.

Fabletics Having a New Ambassador

Kate Hudson joined Fabletics as the brand ambassador because of her popularity in the movie industry. One of the challenges that most sports fashion companies face is branding. These companies experience difficulty when trying to target a particular audience for their products. When Kate Hudson was appointed as the face and spokesperson of Fabletics, the brand reached more women.

Kate Hudson’s confident, appealing and friendly face proved to be effective in Fabletics’ branding endeavors. As a spokesperson, Hudson attributes her ability to speak well with clients to her passion for the media industry. She currently focuses on enhancing Fabletics’ online and offline presence.

Online Presence

In addition to Kate Hudson’s charisma, the professional team of Fabletics is committed to improving clients’ online shopping experience. Thanks to the team, one can register for a Fabletics VIP account by filling out a form online and paying a flat monthly fee of $50. The benefits of having VIP membership include free shipping, discounted clothing and reward points.

Fabletics’ online shopping model proves to be brilliant as the brand records an increase in its sales revenue. Fabletics is also targeting busy women who seek to upgrade their athletic wear wardrobes at the comfort of their phones, tablets or PCs. In 2017, the company announced that it is in the process of rolling out activewear items for plus-sized women.

How Kate Hudson’s Fabletics Intends To Outsmart Amazon In The Fashion Industry

Amazon has dominated the online fashion space for quite some time. With more people warming up to the idea of shopping their apparel online, a good number of e-commerce fashion brands have sprouted to give Amazon a run for its money. Nevertheless, Amazon still sits pretty at the top of the online fashion retail space accounting for 20 percent of all the apparel sales that happen online. This dominance has created the need for disruptive business models in this sector.


Kate Hudson’s Fabletics is a disruptive brand the fashion industry that is set give Amazon a lot of competition in the online retail sector. Before Fabletics, Kate Hudson was better known for her career as an actress. Coming from her role in the movie Almost Famous, Kate Hudson went ahead to partner with other business players and they created the brand Fabletics.


In the few years that Fabletics has been running, it has managed to post excellent results on its revenue books. For three years, the enterprise has managed to rake in a little over $250 million from selling active-wear to women. Through Fabletics’ Athleisure brand, women in the US can access some of the latest tailored active-wear that comes in different sizes and bright colors. Active-wear is becoming popular among many young women because of its flexibility both at work and in the gym.


The remarkable success that Fabletics has seen over the past three years can be attributed to several factors. There are the minor factors such as the quality of the brand’s merchandise and association with Kate Hudson, an actress of repute. But the primary reason as to why Fabletics has recorded good numbers lies in its business model that employs techniques such as reverse showrooming and membership. Once someone signs up with Fabletics, they get access to membership perks, free shipping and an opportunity to sample the best active-wear designs monthly.


Fabletics’ reverse showrooming works like this: Once a customer signs up as a member of the brand, they visit one of Fabletics’ physical stores. A personal shopper attached to the client then measures the client which is added to customer’s profile. These measurements are used to make recommendations to the customer on the best apparels. Whenever you visit a Fabletics’ physical store, you can find women trying on new arrivals from the shelves or even going through a lifestyle quiz.


A shopper’s measurements and answers to the lifestyle questionnaire are uploaded to individual membership accounts and form the basis through which customers get monthly active-wear recommendations. This approach gives customers a new experience in online shopping. Also, Fabletics doesn’t have to employ sales representatives who are usually abrasive to shoppers. The enterprise’s business model ensures that customers can shop from the comfort of their homes, whenever they want to buy.


Fabletics intends to outsmart Amazon in the fashion retail space. The firm’s membership reward system is a favorite among its customers. Other techniques such as apparel discounting and free shipping are also significant contributors to the growth of the company. We can all say that Fabletics has positioned itself well to take the leadership mantle in the fashion industry.

Rising to the top of business leadership; Susan McGalla

One of the platforms that last year’s campaigns were based on was the fact that women wanted to break the glass ceiling and get the leadership positions that the men have been enjoying for the longest time. Well, that might not have happened as it was envisioned, but women have been winning for a while now. It is now a common thing for women to be CEOs, and leaders like the current president of Harvard and she do not like being referred to as the first woman president of Harvard, because she feels that it makes her job seem like an exception while in reality this should be the norm.

Susan McGalla is another woman who has achieved a lot in leadership. She grew u in a household that was full of boys and she feels that with two brothers and her Dad being a football coach, her path towards becoming a successful woman leader was already pre-determined. She states that unlike other situations where the girls are allowed to have it easier, her Dad really pushed her to succeed and this has paid off beautifully.

The first job that Susan held an administrative post was at the American Eagles Outfitters. She had been picked for a job there so that she could give a female point of view about many of the outfits that were on sale. However, her prowess as a leader came to the surface and before long, she had been appointed to the post of CMO. She worked really well in this position and within no time, she had earned herself an appointment to the post of company president.

He left the world of employment to start her company, the p3 consultants. The company acts as an advisor to the major corporations. She has worked as a Trustee at the Pittsburg University and a board member of many other institutions.

Lime Crime Strikes Again With Amazing Unicorn Hair

Lime Crime has done it again with yet another phenomenal product. The product is called unicorn hair and it is stylish, unique and absolutely fabulous. Unicorn hair is hair color that is semi-permanent and comes in bright and shimmering shades. The names are as unique as the product itself.

Jello and salad are vibrant greens, leeloo and strawberry are amazing reds and anime and blue smoke are smooth blues. There are a total of thirteen different colors to suit every taste. The idea is everyone wants to look like a unicorn. This is professional, Doe Deere quality and so easy to use. The formula is vibrant, fades with grace, long lasting and took three years to develop.

There are two different formulas to choose from. The full coverage has a higher pigment so you will see more saturated color. This is perfect for platinum blondes or anyone with lightly bleached hair. The tints have more of a sheer quality and the results are more of a radiant pastel.

Unicorn hair is confirmed vegan and is vegetable glycerin based. The dye is gentle and will not damage your hair. This is a conditioning formula and has no ammonia, bleach or peroxide. This is a truly unique product that gives you the ability to express yourself and reflect your own style.

Doe Deere is the CEO of Lime Crime and she has been testing unicorn hair for years. She has chosen purple as her signature color and has named the shade pony. She refers to it as the color of blooming artichoke. The color is gorgeous on her and she is incredibly excited to finally be able to share it wit all of her unicorns.

You can rock your world with the color of your choice and smile as you draw peoples eyes. Be original, be unique, be outrageous, be a unicorn.

Lime Crime’s Leeloo is The Hair Dye of Space Dreams

Cosplaying is one of the most gratifying and simultaneously surreal experiences I regularly have on what now seems like a monthly basis. Coming together with other people that share your same devotion to series and being able to create the perfect adaptations of my favorite characters has always been the main draw towards a trend that is barely gaining acceptance and traction in popular culture.


With all the amazing things I’ve gained from cosplaying there have been a few things that have had to take “the short end of the stick.” Namely my wallet, buying fabrics and make-up adds up quite quickly, and my hair, constant cycles of bleaches and dyes have run their course on my poor hair.


So when I heard that Lime Crime finally released their line of hair dyes I almost screamed.


Lime Crime has been my go to store for all of the make-up I use for each new character, with so many bright colors and choices I have been able to create so many characters from just a few of the pallets I first tried.


Adding to my excitement, and this time definitely making me shout, one of the best-selling dyes is fondly named Leeloo. So without hesitation, I added two to my shopping cart and proceeded to checkout.


After what felt like the longest I’ve ever waited two days for, Leeloo showed up at my door.


Usually, I will plan my colors according to what events are coming up or what character I am working on, but this time I made an exception and immediately got down to work on making my hair match my favorite space heroine.


Skip forward two and a half hours and several clips of Leeloo in action to get me in the spirit and my hair was everything I could have imagined. Very rarely will I start a character based upon something like hair dye, but the hue and match were just too perfect.


Even better than the color was the fact that the hair dye actually made my hair feel softer after I washed the excess dye out.


I highly suggest you give Lime Crime’s new dyes a try, you can find your color here.

WEN Cleansing Conditioners Offers Quick Results

WEN hair cleansing conditioners are a high quality, all natural product that was formulated and produced by Chaz Dean, a high profile hair stylist that has an extensive portfolio in the industry. WEN products are completely natural and free from sulfates or any other cleaning chemicals for the hair. Also, because of the special 5-in-1 formula that went into WEN’s creation, it is capable of being used in place of other shampoos, conditioners, detanglers, and more, freeing up a lot of space in the bathroom. These natural ingredients provide for a very deep clean that is capable of removing build up from other products as well, while creating a barrier for the scalp and hair’s natural moisture. Over the years, WEN has managed to build a strong following of customers that have achieved great results.

There are many good reviews and testimonials out there about WEN cleansing conditioners, which go over how the product works on different kinds of hair. A relatively recent review that was done about WEN came in from Emily McClure, a writer for, who had great things to say about how the product performed on her fine hair. She even showed it off through photos, showing the before and after. For Emily, and many other women as well, results some quickly, sometimes as fast as a few days. All women can use this product as well, since it is compatible with all hair types, and it is gentle enough to be used every day.

Chaz Dean spent a lot of time perfecting his product, to ensure women all over the world could use it and find the results they dreamed of. This is also why the product is only $40 or less, as he wanted all women to be able to afford quality results, and they can do so in the comfort of their own bathroom. Available from eBay, Sephora and Amazon, WEN cleansing conditioners are a must try for women who are avid about hair care. Visit the brand’s Wikipedia page to learn more.

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10 Makeup Hacks from YouTuber Wengie

The YouTube beauty guru Wengie compiled a video list often makeup hacks everyone can use for her YouTube channel. She said that all of these hacks are great ones she has discovered and she encourages her followers to comment on the video any beauty hacks that they use.


Beauty Hack One: Primer

Primer is the best product you can use for your makeup game. It keeps your makeup long-lasting and in place all day long.


Beauty Hack Two: Foundation Tricks

It can be helpful to apply foundation if you want a sheer look. Applying foundation in a downward motion looks a bit more natural for some. A moist foundation sponge can help you blend and makeup a small amount of product go a long way on your face.


Beauty Hack Three: Concealer

Use a lighter hue concealer in your under eye corner and a slightly darker concealer for on your under eye bags. That way it will look more natural.


Beauty Hack Four: Powder

Only use it if you need it. If you do use powder, apply it where you have oil and use a brush.


Beauty Hack Five: Eye shadow

You can use a matte eye shadow as an eye primer. It creates a perfect base for you lids.


Beauty Hack Six: Brows

Highlight your brow under your brow arch. Ensure you draw in the brow’s carefully and with strength. Don’t over draw them though.


Beauty Hack Seven: Eye liner

Lift your chin up and gently push your skin by the corner of your eye slightly up. This gives you a clear look at your upper lash line and makes it easier to see where you need to draw your eye liner.


Beauty Hack Eight: Mascara

If you jam you mascara wand right up close to your eye lash roots, this will lift your lashes up higher and make the mascara go on fully.


Beauty Hack Nine: Lips

When you have dry lips, you likely constantly apply on lip balm. It can look better to remove the lip balm, then apply a lip color. Put your lip balm product on over the lip color for a barrier to protect from dryness.


Beauty Hack Ten: Blush

Be careful how you apply your blush. It can really change how your face looks when you apply blush, so ensure you are doing so properly for your face shape. Wengie says that with short faces like her’s, you need to apply it high on the cheeks. This makes the face look more oval. Wengie has a full list of the best ways to apply blush on her blog.