Jose Henrique Borghi has helped create an advertisement for Claudia Magazine which is owned by the Abril Group in Brazil. Mr. Borghi is an award winning publicist who used to work at Borghi Lowe. His list of awards include winning over 14 different Cannes Lions awards for advertising and marketing. In addition to winning Cannes Lions, Jose Henrique Borghi has also received prizes for his marketing and advertising efforts from local Brazilian institutions and international organizations.
The advertisement that Jose Borghi helped to create for Claudia Magazine highlights the abuse and violence of women in Brazil that is all too prevalent. Jose Henrique Borghi’s ad is meant to be played on YouTube. The ad is exactly 15 seconds long and lasts just long enough before a person can skip that advertisement.
This ad contains only text and no images. As soon as the ad plays a timer begins that counts down 15 seconds. The 15 second length and timer is meant to convey the point that almost every 15 seconds, a woman in Brazil is assaulted or beaten. This advertisement also has a theme. It is you can skip this advertisement after 15 seconds, but the woman who faces a beating in the next 15 seconds cannot. The ad then encourages people to take action and stand against violence by calling a 1-800 number in Brazil.
Claudia Magazine’s advertisement that was created by Jose Henrique Borghi debuted on International Women’s Day. The debut date is significant because International Women’s Day represents the achievements and rights that women have achieved to this day throughout history. Mr. Borghi highlights that Brazil remains one of the highest ranked countries when it comes to female homicides and violence against women. Hopefully the ad helps bring attention to this problem and will help prevent future attacks against women. Click here to know more.