When you consider the fact that twenty-five percent of a companies market value is directly related to its reputation, there is no surprise when we hear of businesses that have suffered loss or failed after a round of negative customer complaints. When disgruntled patrons can quickly take to the internet and share their views about a service or product, companies need to be keenly aware of the influence the digital customer has on their business. Consumer friendly companies realize their online reputation is just as important in shaping the customer’s perception of them, as do their product or service. One area often overlooked is reviews by third party forums that encourage a whistle blower mentally which can virtually make or break a companies image. So what is the alternative if a company is in crisis?
With the use of Online Reputation Management (ORM) strategies, offered by companies such as Status Labs, recognizing signs of impending disaster is important. For instance, if suddenly your competitor is getting more positive reviews while your company is facing increased negative reviews, dragging one’s proverbial feet in response can lead the company into decreased sales conversions and even loss of loyal customers. Today’s consumer savvy shopper will buy, or not buy, according to reviews or star ratings – whether it’s a fair assessment of a company or not.
Status Labs is a premiere digital image management service provider that works with individuals and corporations to protect them from reputation damage and to assist them in showing the most positive aspects of personal or professional achievements – in addition to getting that information to rank high on search engines with search engine management (SEM) strategies. They offer stellar advice on how to navigate the many avenues of digital press, from using social media as a networking tool to enlisting content marketing to create industry specific blogs that drive leads to your professional website and more. And if by chance, a business has suffered a round of negative press or bad reviews, Status Labs has breathed a second life into many of it’s thousands of clients by using multi-strategy techniques to absorb the blow.