You could call Ant-Man the “little superhero movie that could”. The “little” part is no exaggeration. We are, after all, talking about a hero who can shrink himself to super-small size. The budget and marketing campaign are certainly not small at all. The positive buzz for the film is hardly miniscule.
And this is a film that really could be a smash. All indications are Ant-Man is going to do huge at the box office. The previews for the film are garnering a lot of interest. The lead actor is appealing. Most importantly, the main hero is truly interesting and intriguing. How can the tiny Ant-Man overcome great obstacles? Well, you have to watch the film to find out.
The head of Marvel Studios, Kevin Feige, has publicly discussed his sentiments about Ant-Man. He points out that Ant-Man is “different and important”. The different part we get. Ant-Man is not cut from the traditional superhero mold. Why is he important? Once again, he is not cut from the traditional superhero mold. Ant-Man shows there is lot of room to craft very unique heroes and characters. This helps Marvel continually present interesting films and not solely rely on constantly cranking out sequels to the same two or three franchises. The superhero movie trend would die out within a few years if this was the approach taken. Ricardo Tosto knows that would probably be an issue.
Ant-Man is not a hero with a nifty gimmick. The hero really does reflect the new future of Marvel.