Don Ressler serves as Co-Founder and Co-CEO of the Intelligent Beauty, Inc., as well as the Intemix Media. He spearheaded core ventures that enhanced shareholding values of the firms. He started his Internet career consulting with companies looking to benefit from the growing online space. Don has since generated over $1 billion in sales and has raised more than $100 million in capital for Internet companies making him a renowned brand-building business guru.
TechStyle was founded in the South Bay by accident. While deliberating business ideas with Co-CEO Adam Goldenberg in their living room in Manhattan Beach, they landed on Just Fabulous. The business was a success, and they needed to move from a couch and into a spacious office. El Segundo was the first place they searched. It was a perfect spot, near an international airport, close to the beach, and with ample room perfect for expansion. Today, the office sits on 128,000 square feet. Don and his partner Adam say they’re just as love-struck with the city as the first the day they moved in.
Don Ressler spent his entire life seeking how they could make their customers happy. When he founded JustFab, he set his mind to transform the way people shopped by delivering trendy fashion at a credible value. While staying faithful to that vision, the company changed into a powerful brand-building platform driven by personalization and data. The new corporate identity captured the core value of what JustFab transformed into – where Fashion meets Silicon Valley. And that’s how they came up with TechStyle as the new name.
As the chief executive officer of Intelligent Beauty, Intermix, and FitnessHeaven, Don says it is critical to find a reliable like-minded partner to grow the business. He is committed to building and maintaining sustainable brands with the entrepreneurial spirit. Don Ressler’s first company FitnessHeaven, was later purchased by Intermix Media in 2001, a merger with COO, Mr. Adam Goldenberg’s Alena Media; an advertising agency which fetched millions of profits for the company.
With their knowledge and skills in the marketing field, Don Ressler gathered a team of former employees from Alena and facilitated a brainstorming session. Two weeks after the brainstorm session, Brand Ideas was conceived; it later became Intelligent Beauty. Intelligent Beauty launched a fashion an online retailer, JustFab. In 2011, JustFab received $33 million funding from Matrix Partners. And Goldenberg had over four million employees by April 2012. Under the leadership of Don Ressler, the company organized for another fundraiser, collecting $76 million from, Intelligent Beauty, the parent company Matrix Partners, Crossover Ventures, and Rho Ventures.