You probably haven’t heard of Skout and that’s okay, because millions of other people are doing the job to get the word out. Skout is a social media application developed by the company of the same name for iOS device. Skout began working on their hallmark application back in 2007, initially as a web service, before making the transition to the mobile service in 2009. Now it seems like Skout is on the verge of doing something pretty impressive in the world of social media. Everybody is on Facebook, Twitter, and Instagram so Skout has to bring something new. Here’s what they managed to do.
What Skout does differently than the aforementioned social networks is create an environment that is conducive to going out and meeting, connecting, and creating friendships with real people. On Facebook you rely on your pre-built social network. You add real life friends, connect with colleagues, and get to know other students. Skout focuses on your location on skoutorganic.com rather than your network of friends. To get into the Skout network all you have to do is download the app, which is free, and register. You fill out simple details: your username, where you are located, who you are interested in and then you add a profile picture.
After registration is complete you will be kicked to the home page which consists of row after row of profile pictures. These pictures represent users who are in your area and currently online in the app. So now you are able to communicate with people in a variety of different ways. Merely tap on the face of the person you want to interact with and then you’ll be presented with an array of options. These different interaction options will range from basic chatting all the way to sending virtual gifts or even ‘following’ their Skout activity. Sort of like a tamed down version of Facebook, Skout tries to keep the focus on being social rather than immersing the user base into loads of different features.
Of course Skout, like any other successful entrepreneur, decided to branch out in order to expand their market share. Christian Wiklund and Nik Lindstrom, the owners of Skout, made a move when they decided to pour some life into another app by the name of Fuse. Leveraging the popularity of Skout, which has connected 500 million people in over 180 different countries, Fuse is set to launch as a sort of Snapchat competitor. Let’s look at the basics of the app.
Fuse is set to be like an amalgam of Snapchat and Facebook chat, only it is meant for people that you connect with via telephone numbers. You can create one on one or group chats and set ‘fuses’ on the conversation. These fuses can be set to 3, 5, or 10 minutes. Once the time runs out on the fuse the messages will be deleted forever, thus creating privacy and a sense of urgency for those within the conversation. ID’s work via cell phones and this makes it a much more grounded program.