In the 44 million dollar leisure clothing market, Adam Goldenberg revealed in an interview with Yahoo Finance’s Seana Smith recorded in an online video on Youtube that the movement to be more comfortable and still outrageously attractive, is driving sales.
Co-Founder Kate Hudson
Kate Hudson’s active-wear brand Fabletics is off to a fast start and rocketing head of other come-latelies who want to capitalize on this fashion trend. The company had already sold 10 million products of apparel before ever opening the first retail store, giving Fabletics an amazing lead in capturing the public’s devotion. Their initial 58 percent brand recognition is now a confident 99%. The main attraction that is holding the public within the Fabletics family is value and cost. They consistently offer high value without a high price tag, and their styles and colors are addictive for women who want to be attractive and comfortable at the same time.
Expansion While Innovating
Fabletics became an online success and then realized the need to have retail stores so the customers can see, feel and examine outfits before going home and buying them online. Kate Hudson’s championing the products has been excellent advertising, as she is known to actually live in these products and enjoys them herself.
Current plans of expansion include swimwear and swim accessories, and the emergence of a man’s athletic Fabletics line of apparel. Promoting the male line of attractive and cost friendly apparel will be Oliver Hudson, Kate’s older brother and fellow actor.
Read more: Fabletics | Facebook
Success Undaunted by Competition
The line of Fabletics has already made inroads into competitor’s clientele, and there appears to be no bumps in the road for this amazingly fast growth of a consumer oriented company. It would appear that so long as they do not veer from their mission of providing attractive, comfortable, fashionable clothes that can go from the board room to the surfing board and beyond, all with reasonable price and product durability, Fabletics will continue to be the star of the industry.
The product line’s subscription policy may continue or be innovated; however, the trendy nature of that selling tool has serve Fabletics very well in its first years of marketing.
META Description: Article updating public about the expansion and growth of Fabletics and how the company keeps its customers purchasing more and more Fabletics leisure and casual apparel, making them the fastest growing new business breaking through the internet and brick and mortar industries at the same time.
Learn more about Fabletics: http://www.marieclaire.com/fashion/news/a19566/kate-hudson-fabletics-interview/